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WeYouPoint ties up with OMLogic to create customized
innovative offerings into SEM, SMM, PPC, Branding and Positioning  

 

 

 

WeYouPoint Knowledge Initiative brings you the NASSCOM EMERGE OUT CONCLAVE LIVE!
Watch out for EXCLUSIVE “behind the scenes” only @ knowledgein.weyoupoint.com!!

Keep watching this space for more action as the day unfolds…!!

8:49 am, delegates have started trickling in…

Mr. Som Mittal, starts with the opening address, introducing the key speakers…Mr. Subroto Bagchi and Mr. Krishnakumar Natarajan, from MindTree Ltd.

Som talks about entrepreneurs and how entrepreneurial ecosystem is changing the whole concept across the country…a growth rate of 43% across the industry.

Specific to statistics and surveys, Mr. Som is all on with how emerging companies are growing and the role NASSCOM is playing in supporting these Emerging companies. Over the last year the concept of mentoring has become very different remarks Som.

KrishnaKumar Natarajan, after his impressive address on Emerging companies and how the NASSCOM EMERGE forum supports these companies handed over the platform to Subroto Bagchi!

Go Kiss The World!
Started Subroto and here we are post his session (10:31) am…the entire room is charged up with serious and intersting thoughts! Subroto in his unique style laid the platform for the entrepreneurs belly!! Well, with loads of examples and a number of interesting statistics, Subroto charged up the entrepreneur’s mind with all the inspiration needed.

I can chew you and spit you out, before you know it…said the GM guy in his cowboy style, when Subroto and his sales guy went to the US to make a sales pitch, well and now look at MindTree! That’s what an emerging company is! (subroto bagchi)

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Blogging it LIVE, well its 10:59 a.m and the room is already full of buzz. The NASSCOM EMERGE OUT community has truly evolved!

In the initial session, we had Mr. Som Mittal, Mr. KrishnaKumar Natarajan and Mr. Subroto Bagchi taking the court. With Pradeep’s post above, all would be aware of what great value add the session was! Particulary emphasizing on Subroto’s speak, well rules have been broken. And enough space been created for the Emerging Companies.

People talk statistics so did Subroto. And all were glued and all ears. How often do you get to get a lesson from a wild fish? You do! and the entire room did!

What do you do when one of the biggest clients that you are visiting for a sales pitch tells you, “I can chew you and spit you out, even before you know it”…you dont lose grip, you smile and create a MindTree!

The session was highly engaging and if you think how long can a human hold his breath and still be alive? Well today I know (30 minutes) that’s what happens when you have a Subroto Bagchi speaking! When they say a mentor’s hindsight is your foresight, its true!

 While interacting with Subroto and Krishnakumar post the session one on one…I learnt something that I’m sure would be a lesson worth for many a Emerging companies. One of the founders of MindTree Ltd. Subroto started off with some other venture initially, which didn’t work and he again went back to Wipro, worked for another 10 years and founded MindTree! Entrepreneurshere’s a definition of dreams and commitment for you, from a dreamer.

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Networking….networking and more networking! -We’re in the third phase with the sessions getting more and more focused.

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Who Dares WINS! – The valedictory session @ the NASSCOM EMERGE OUT CONCLAVE

The valedictory session @ the NASSCOM EMERGE OUT Conclave!

Its been a good long day of learning and a multitude of valuable lessons for startups and emerging companies.

What better than Mr. Kiran Karnik and Mr. Raman Roy delivering the session. A fiery charged up entrepreneur, discussing his Four ventures! Four ventures one may say, well he dared and created 35000 jobs! An answer worth to people who challenged Raman!

I cant write a great business plan, do you think DELL, Microsoft knew precisely all the problems? Did they know all what the problems could be? Well, I respect simple thought dare, and all these companies did dare, says Mr. Raman Roy, the founder Quattro BPO.

Initiating his talk by defining the word ‘WIN’ for the audience, Raman took the whole room to a different high! Sharing his story on how he stormed out of his American Express office and still be in touch with the HR guy who dropped the shell by daring him to either be successful or be sacked! Well a true spirited guy, Raman evolved! And today Quattro is the proof.

With strong learnings in the presentation, Raman has effectively conjured up the thoughts of all the business concepts. 

Talk about Ford motors, well did you know they grew trees? Implementing quality control is an absolute essential today.
- Raman Roy!

Answer to one of the questions from the audience on in-sourcing. 

Somebody stood up and dared to say, I’ll make a one lakh car with the words, a promise is a promise, point well taken Raman. Well when Mr. Tata said it, it was taken as stupid, silly…well, look at it now!

Nowhere in the world KFC offers full Veg meals, call it silly? Pretty revolutionary says Raman!

The session is being concluded by Mr. Karnik by re-iterating Raman’s high energy words which have truly inspired people in these difficult gloomy times for the markets, to which Raman simply replies yeah they are going bad, but there is still money to be made out of it! Somebody would have to go security by security leveraging something. There is an opportunity. The needs have undergone a change and we have to be nimble enough to understand. In the short term there is an issue, I agree, says Raman, but now the kind of opportunitie that will now EMERGE are different.

Its time for new opportunities says Mr. karnik to the issue. 

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The Friday’s 2.0 40th session @ NASSCOM, New Delhi
Post by Paritosh Sharma

Dheeraj dharm mitra aru nari aafat kal parakhiya chari”
 - Tulsidas

Remarked Prof. Sanjiva Dubey, addressing the 40th Friday’s 2.0 session @ NASSCOM, New Delhi.

The session started with Mr. Ankur Lal, Chief Executive, Infozech software Ltd. introducing the participants to the session and the EMERGE community.

 - I am a fellow traveller, said Sanjiv before igniting the present minds. Well it was not just igniting these minds, Sanjiv had a huge task of not only sharing his insights but more so in calming down the anxious people in the room, who all shared a BIG single concern, that of  - what to do in these market conditions?

Sanjiv’s opening line did the magic “an SME won’t turn into an Infosys in a matter of days or months, its rigorous practice”

In these BAD times, Sanjiv smiled with a GOOD news for all, “Every IT giant was an SME”, thus everyone grows! A few examples Sanjiv shared-

• Google, HP amd Apple were started in a garage
• Adobe was atarted by ex employees of Xerox and named it after a river that ran by the neighborhood.

Before we go further, how many of you would say that you don’t know this name – Western Indian Vegetable Products Ltd.?

Well, I am talking about WIPRO Ltd. in this case.

Thus was set the mood in the room, which made the participants feel that the bad times though have their share of “bad moments” but they come along with lots of opportunities as well.

Coming out with Unique-Creative-Innovative ideas, this is the right time to effectively implement these strategies into the SME’s business plans. Sanjiv in fact emphasized on the importance of the above for not only the SME’s but also every IT company, referring to his book.

All SME’s which emerged into a mammoth organization had just one “creative innovation”, on which the empire was built on, remarked the experienced professional.

Challenges for an SME

• Limited opportunities for Economies of Scale
• High Development cost, Low profits
• Losing customers, no repeat orders
• High cost of marketing

Enough to make these bad times, sound really BAD!

But Sanjiv keeping his poise, said in bad times SME’s should test these four -:

• Patience
• Persistence
• Pals
• Partners

Also were shared certain crucial things that according to Sanjiv, should never be done during a downturn -:

• Don’t panic
• Don’t let your clients/employees/investors panic
• Don’t believe everything you read
• Don;t brush aside everything what you hear
• Don’t isolate yourself. A team is more successful than an individual

An interesting thought and example that Sanjiv shared, was when he bagged a big contract competing with the market leaders a few years back, by creating and maintaining a “consortium” of companies, which was a lesson towards why a team is more important always.

Remain glued to the ground!

Whenever you’re glued to the ground(you know the situation and how would it affect you) you don’t panic as much.

Sustain a day at a time, which Sanjiv innovatively termed as the ICU(intensive care unit) model!

Your organization is like the human body, with the Brain representing Creativity, Lungs the Cashflow and the Heart, Enthusiasm.

All the vital organs need to be kept alive at all costs to keep going, forging new relationships and leverga these learnings when the right opportunity arrives.

Socialize, serve others and don’t hesitate to collaborate!

We as IT companies are running towards getting into our own niches in the race to prove our niche expertise. But in these times its innovative collaboration which works!

Sign up at the first signal of ecosystem change, be observant and be quick to notice the change, was Sanjiv’s advice to the SME’s. Survical at any cost and rate is mandated.

So, you meet your team everyday? Well, go have lunch and meet them twice a day now!

Innovating the business model by the IT industry

• From labor based to annuity based
• From being just a cook, you now need to take care of the entire wedding

SME’s can do so by forging long lasting partnerships with already established IT leaders. Specialize on a particular domain. Niche matters!

Good news, In bad times, you’re not pressured for deadlines, thus what you have is time in hand to do what you could not have done and missed the bus while concentrating on other things in the emerging and happy times.

Corporate Discipline

Instill discipline in bad times. With a slide presentation showing the royal guards, Sanjiv made a point which he emphasized by saying that discipline is of utmost importance and cannot be negotiated upon.

The FIVE S (5S) formula-:

1. Sort
2. Straighten
3. Shine
4. Standardize
5. Sustain

In the context of the current market scenarios, Sanjiv essentially made a point which struck the right cord with the participants, who all consented that these things are important. Go build relationships, which was supported by an example from Sanjiv’s personal life, about a client for whom he went the extra mile, and the client still remembers him, (whether times are good or bad).

Flawless Execution

The client saves a lot by getting his work done, by an SME than by a big player, all it demands is flawless execution, responsiveness and customization. And the room was fresh with positive vibes

Finally -:

Go find a mentor who can help you in tough times, Sanjiv placed the importance of having the right Mentor high up on his list.

Guru gobind dono khade, kaku lagun pau…

balihari guru aapne gobind diyo bataye…

 - Tulsidas

The session drew to a close, with Sanjiv again being one with the participants, re-assuring them that we all are in similar times, with his words-:

Main aap apni talash mei hun, mera koi rehnuma nahi hai..

Mai kya dikhaun raah tujhko, mera apna pata nahi hai..